This is NOT a belated April Fools joke. I actually went to Boston Market to try their “21 days aged” rotisserie prime rib. The anticipation was building ever since I saw an ad for it in my neighborhood.
I live sorta close to one.
At $16.99 with two sides and cornbread, how bad can it be? The answer: not fucking bad at all! First of all, in a weird way, it was kinda beautiful. I ordered it just like what I saw in the picture, with string beans and mashed potatoes.
I was expecting something revolting, but what I got was really nicely crusted on the edges, with great peppery and savory flavors. The meat itself was good quality, and cooked pretty nicely for a chain fast food joint. I would definitely get this again, especially since it’s a third of the price of many expensive steak joints that just don’t get this dish right. So many places serve a chewy, undercooked, inferior product (despite using superior meats). 7/10. Well played, Boston Market. You have my respect, and my repeat business. Mainly because you gave me a BOGO coupon with my receipt, making a great deal even better.
Somehow, though, I suspect that this might be a hit and miss kind of item across all other locations. I guess we’ll see. Here’s where I got it:
885 10th Ave
New York, NY 10019