Urbani Truffles

I’m going to use this product review and press event post as a vehicle to deliver unto my readers a comprehensive guide to truffles. Let me begin with the education portion of this post.

What Are Truffles?

You’re probably all somewhat familiar with truffles. You occasionally see them on menus as expensive add-ons to your pasta dishes, and you may see “truffle fries” offered at a higher price than regular French fries at certain restaurants. Shavings per ounce can be quite pricey, especially for white truffles.

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But what exactly is a truffle? It’s a fungus. It’s a tuber-like fungus that grows along the roots of certain trees, like oak, hazelnut and chestnut. They are incredibly aromatic, with an intensely concentrated earthy flavor profile that’s truly unlike anything you’ve ever tasted or smelled before.

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Some people say they’re similar to mushrooms, but that’s like saying Kraft mac and cheese powder packets taste similar to piave vecchio. Not even the same ballpark. Similar to dry aged beef, fermented foods, or smoked and/or aged cheeses, truffles offer that same kind of “umami” sensation for your taste buds.

Size & Shape

They typically range in size from something like a walnut to about the size of a softball. They get to market size overnight, growing very fast, as do other members of the fungi kingdom. However it may take some time for the spore to first germinate properly.

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But just like the saying goes for dicks, “size doesn’t matter.” The same flavors exist in small or large truffles. But preference does matter (just like dicks, I would imagine). The smaller truffles are just as good in terms of quality as the larger ones. They’ll still get you off. Yet, kind of like a director’s preference for big dicks in porn, some restaurants want larger, more uniform shaped truffles so that their shavings look prettier on the plate.

Speaking of which, their shape varies based on the soil in which they grow. Soft, loose soil allows the truffle to grow and expand mostly unhindered into a more spherical shape, while harder, rocky soil will result in more odd-shaped, lumpy truffles.

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Kinds of Truffles

There are (generally) four varieties of truffle: white, black summer, black winter, and bianchetto.

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As you can see from above, there are specific seasons for harvesting each type of truffle (in Italy, that is). The neat thing is that some black truffles are grown in Australia as well, so we have access to them in the reverse seasons as well.

Each style of truffle is suited for its own unique purposes. For example, white truffles are best for shaving directly onto freshly cooked food, like eggs and pasta. Black truffles are better suited for grating and incorporating into sauces. If you see black truffles being offered for sale, per ounce, shaved directly onto a food item, my advice is to skip it. That’s not the ideal way to enjoy a black truffle, and you may not even taste anything.

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Ripeness & Storage

The best way to tell if a truffle is good is to feel it and smell it. They should be firm, but not rock solid, and definitely not mushy. The aroma should be very powerful and fill your nose with an abundance of robust earthiness. In fact it is said that some can detect up to 120 different flavors and aromas from a fresh truffle.

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Here, you can see how the degradation process occurs as a truffle goes from good, fresh and ripe to bad:

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As a truffle begins to go bad, less of those invigorating aromas come through, the truffle gets spongier, and it emits a more ammonia-like scent. Eventually a white truffle will turn more brown, as well.

The shelf-life for a fresh truffle varies from 7-10 days for white truffles, to 15-20 days for black. A truffle is about 90% water, and it will lose 3-5% of its moisture per day, so that’s why it’s so important to use them while they’re fresh. The intense, characteristic flavors and aromas come from the moisture content within the truffle.

Lots of times you see truffles stored in a box filled with rice. This isn’t a good idea, unless your goal is to infuse the rice with the flavor of truffle. The dry rice will leech out all the moisture, and thus the flavor, from the truffle. My opinion: that’s a dumb move, even if your goal is to infuse the rice. Why? Because rice dishes will never sell for or be worth an amount that’s high enough to cover the cost of the truffle you just wasted by storing it that way.

The best way to store a truffle is to individually wrap each in a paper towel, somewhere cool. It should also be put into a wooden box or a glass mason jar; not plastic, as plastic doesn’t breathe the same way. Excess humidity can build up in plastic and ruin the truffle.

Where Do They Come From?

In Italy, truffles can be found in a variety of locations, as Italian geography is ideal for producing the right weather conditions that result in truffle growth.

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The coveted white truffles are highly sought after when they come from the Alba, Piedmont area in the northwest, which is similar to our Napa Valley. However the demand for certain wines from that region (Barolo, Barbaresco) has created a situation where the land is being altered by vintners, with trees being removed to make way for grape vines, and chemicals being used in the soil to aid in the grape-growing process. Trees are necessary for the truffles to grow, so Alba truffles are very rare indeed. In fact, less than 3% of the truffles on the market hail from Alba, and most of the truffles from that region stay local. So be aware, if you happen to see a menu flaunting that the truffles are from Alba: it is likely a lie.

Black truffles can be “seeded” with spores and grown in other locations that have the right climate and trees, but white truffles can not. Therefore, white truffles tend to be a fuckload more expensive, as they are much more rare and localized. Think $1,000/lb.

In Italy, much of the land where truffles are hunted is public access, meaning anyone can come by (licensed truffle hunters, typically) and pick up a truffle. In other places, like Australia or the USA, the land can be owned outright so no one else can lawfully snatch up any truffles that might be growing on your tree roots.

Urbani Truffles

Now that you’ve gotten a good first lesson on truffles, I guess I can begin the product and press review portion of the post.

Urbani Truffles began in 1852 and now supplies 70% of the global market with their truffles.

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Urbani Truffles are in the hands of NYC restaurateurs within 36 hours of being dug up by their network of truffle hunters in Italy. Amazing! Truffle hunters go out with their trained sniffing dogs at night, to minimize noise and distractions for the dogs. The next morning, any truffles that were gathered are cleaned and sent to the market or shipped out on airplanes all over the world. Cleaning just requires getting the dirt and blemishes off (like a potato). If needed, some light brushing is done, but cleaners are careful to avoid direct contact with water, as that can harm the truffle.

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Take a look at this Urbani video below, which will help you visualize the entire process.

You probably noticed some truffle products in there, like oils and canned goods. Whatever Urbani doesn’t think is fit for the fresh market, they use to create various other products.

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Like their fresh truffles, these products are all top notch quality. They never use chemicals in their products, so everything is all natural. Chemicals actually taint the flavor of truffle products, and deliver too much truffle flavor and aroma up front.

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All of Urabni’s truffle products will deliver a delayed and longer lasting truffle flavor, due to their rejection of chemicals in the production process.

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I had the pleasure of sampling both their fresh truffles and some of the products they sell when I was invited to their truffle lab on West End Avenue.

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As a matter of fact, I was there while a presentation was being given to six Art Institute / International Culinary School students who were selected as the top of their classes to learn about truffles and to practice cooking with them. Talk about having a great lunch!

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First, we experienced one of the most simple and satisfying ways to enjoy fresh white truffles: shaved directly onto a fried egg.

According to Vittorio, the VP of Urbani Truffles, salt should be sprinkled on after the truffles are shaved onto the egg. Pepper can take away from the truffle flavor and aroma, so skip that.

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Truffle oil goes really nicely with flatbread and pizza. This one we tried really popped, making something as boring as zucchini really exciting for a change.

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We also sampled one of the canned truffle products: white truffle with porcini mushrooms. This was added to a pan of sauteed shallots and butter to make a sauce, which went on top of some polenta.

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This was delicious, and I can totally see this being used to spike something like gravy or even to make a sauce for the top of a filet mignon. Really flavorful – best thing I ever ate from a can.

Another item I tried was their truffle mnustard. I plan to feature this in some recipes in the future, as I think it would be an excellent addition on a cold cut sandwich or a burger.

Finally, we tried some truffle cream cheese spread as well. This, too, was plopped onto some sauteed polenta. I can’t imagine how amazing this would be on lox.

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If you’ve got room in your budget for a fresh truffle, I say go for it. Urbani delivers the freshest product I have ever experienced, and they supply big dog restaurants like French Laundry and Del Posto. Whipe up some homemade pasta, cook it, throw the pasta in a pan with some butter, fry a sunny side up egg for the top of the pasta, and shave that delicious truffle right onto it. Perfection.

But even if a fresh truffle isn’t on your to-do list, then I highly recommend picking up some of Urbani’s other products and experimenting with truffle in your own recipes that way. You can’t go wrong. Every product is amazing.

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