The Beef Bible

The Beef Bible: A Carnivore’s Compendium is a collection of articles, musings, and beef information that every steak lover should have at his or her fingertips. Inside my meat manifesto, you’ll learn all there is to know about the beef biz; from breeding to butchery, from calving to carving.

Johnny Prime Merch

I’ve got some new merchandise available in the form of t-shirts, hoodies, zip-ups and long sleeves. Some folks have asked me about knives, but I’m still in the process of finding the right blacksmith to make my design ideas come to life. Anyway, take a look and browse my high fashion gear to your carnivorous heart’s content.