For years I joked about this place going out of business, because as soon as it opened, the City of New York decided to rip up the sidewalk in front of their establishment while simultaneously renovating the stairway down into the subway on the northwest corner of 57th & 7th.
The whole spot was a shit show, and unless you l knew to maneuver the construction walkway to get to a particular establishment (bar, cleaners, bodega), then you’d be walking by the joint without ever looking. So I used to say “9Ten is going to close on 11Twelve.”
I imagine all businesses along that stretch suffered, but 9Ten must have felt it the hardest since they just opened as the construction began.
It was a diner before, and it’s a diner now. Three years later, and with countless millions of city contract dollars completely milked dry, the sidewalk and subway stairs are open. Business is booming.
It’s very nice inside and the menu prices are extremely fair considering the location.
My wife and I popped in for a quickie before flying out to the Azores for vacation. Here’s what we had:
The Reuben sandwich with French fries.
Not sure why it’s not listed on the menu without the fries, like everything else is, but at $14 this is a great deal. It’s more like a pumped up grilled cheese than a Reuben but I really loved it.
Next up was the roast beef sandwich.
This has melted cheese and horseradish sauce but it is otherwise a cold cut style sandwich. Very nice. Slightly pricey for $11.50 but my wife and I were full between this and the Rueben that came with enough fries to share.
I’ll definitely be back – if not for another Rueben, then to try out the burgers.
910 7th Avenue
New York, NY 10019