Tag Archives: kobe beef

Maple & Ash

Maple & Ash overall score: 81

Maple & Ash came recommended by a friend. First thing I saw when I looked at the menu online was an order called “I don’t give a fuck.” For $200 a head, they give you what they want. I thought that was funny, so I was sold on trying this place out.

Flavor: 7

We had the aged porterhouse, called “The Eisenhower.” I didn’t really get much aged flavor from it, and the thing was basically swimming in juices (likely cut too soon after cooking), but it was in fact tasty and tender. It was cooked slightly over in some parts, and slightly under in others.

Choice of Cuts & Quality Available: 10

There’s a lot to choose from here, including, again, items from Japan and various parts of the country.

Portion Size & Plating: 8

The portions here are big, on everything from the steaks to the sides and sweets. They go a little extra here on plating – beyond the usual white plate elegance. The marrow served with the steak is nice; kinda reminded me of stuffed clams (breadcrumbs mixed in).

Price: 6

Another Chicago slam job on the price. I don’t think NYC has gotten there yet. A steak for two here was $225, over $100 a head. That’s insanity!

Bar: 8

The bar(s) here are a little too small for the size and type of crowd that this joint attracts (bros and hoes). They mixed a decent martini though, and the bars were nicely appointed.

Specials and Other Meats: 10

There were no specials read to us, but I didn’t expect much from a place with such an extensive menu. We did try their veal chop as an appetizer. This was much better than the porterhouse for two.

Apps, Sides & Desserts: 7

The broccolini was in fact broccoli rabe. Let down. It was also mushy and chopped up into oblivion.

The coconut cream pie was excellent, and the size and shape of the slice was a sight to behold.

Seafood Selection: 8

There’s a lot of seafood on the menu, but we only tried the octopus appetizer. It was okay, but a slight bit snappy and chewy in texture.

Service: 9

Service was very good. Nice waiter, and they seemed to know their meats very well.

Ambiance: 8

I really can’t decide if I want to give this place a 10, or something like a 6, so I’m splitting the difference. I like the idea of a gothic looking steakhouse. They have these wild candlesticks all over the place. The rooms are dark and dim, but loud as fuck from a young crowd. It’s kind of a strange juxtaposition. And then they also have modern touches throughout, which kind of clashes with the gothic stuff. Interesting, to say the least. Since the place is multi-level, at times it seems cramped and small. But they did make the best use of their space.

MAPLE & ASH
8 W Maple St
Chicago, IL 60610

RPM Steak

RPM Steak overall score: 81

For our second steakhouse visit on our second Chicago visit, we hit RPM Steak. I had heard great things about this place, so it was time to try it out.

Flavor: 7

We had the aged strip steak. It was pretty average. The crust was a little lacking, but peppery at least. The aged flavor was mild.

Choice of Cuts & Quality Available: 10

There’s a massive selection of cuts here, including many from Japan as well as both aged and fresh items. There’s even some cross breed/domestic wagyu items to try.

Portion Size & Plating: 8

The plating for the apps was nice, but the steak plating was average. My steak came with a cherry pepper and a spring or parsley for some reason. I arranged the slices like this to make it look nicer.

The portion sizes were okay, but a little on the pricey end for single order steaks.

Price: 6

Another $100 steak for one, this time even smaller at around 18oz. Woof. I know prices are going up, but this is getting nuts!

Bar: 9

The bar here is really nice, with great signature cocktails. I would have much rather eaten here than at the tables. There’s also a hidden shoe above the lights. Some fashion designer or model hid a shoe or article of clothing in each of the RPM restaurants, or something. My wife saw it up there so we asked the bartender what was up. You can just about see the red heel peeking out on top of one of the light fixtures here (top left):

Specials and Other Meats: 9

There was a domestic wagyu prime rib special here when we ate, which I should have gotten instead of the strip. Or in addition. Oh well. And there are several other items of non-beef variety to choose from, including lamb and chicken.

Apps, Sides & Desserts: 8

Oysters. Hamachi. Hen of the woods mushrooms. All fairly good. We skipped dessert, as this was our second steakhouse meal of the night.

Seafood Selection: 8

There’s lots of “sea steak” on the menu here, but we didn’t get to try it. Given the quality of the apps, I would say that seafood is a good choice here.

Service: 9

Service was excellent. Not sure why, but we arrived 15 minutes early to a mostly empty restaurant and they didn’t seat us until 15 minutes after our reservation time. I took a point for that.

Ambiance: 7

I know they went all out here in terms of modern fanciness, but it just felt too corporate. Coming here just a couple of hours after seeing Bavette’s, we were a little let down.

RPM STEAK
66 W Kinzie St
Chicago, IL 60654

Bavette’s Bar & Boeuf

Bavette’s Bar & Boeuf overall score: 90*

This steak joint meets speakeasy is easily my favorite place to get a steak in Chicago. The joint is run by the same folks behind 4 Charles Prime Rib, so you know it’s going to be good.

Flavor: 10

We had the rib eye. This is exactly the same as the rib eye from 4 Charles (when they offer the grilled version as a special). Get it. I love it so much, but honestly I wish I had gotten the strip steak just to try something different. Oh well. Next time. The reservation here is much easier than 4 Charles.

Choice of Cuts & Quality Available: 8

There’s a good selection of dry-aged and prime cuts here, but it isn’t the same depth and breadth as a traditional steakhouse. No knock here, just giving you the details to let you know that the menu here is more streamlined than most restaurants within the steakhouse category. The good thing is that every steak they cook here is perfect.

Portion Size & Plating: 8

The rib eye was 20oz on the bone. It felt a little small, but It was the kind of thing where you find yourself gnawing on the bone afterwards. Plating is basic, but elegant.

Price: 7

Not terrible, since we didn’t go too crazy, but a hundo for a steak that’s really meant for one is a little high.

Bar: 10

The bar here is incredible. It’s modeled after a speakeasy type decor, so dim lighting, old timey items, and dark woods are what to expect.

Killer cocktails as well.

Specials and Other Meats: 9

There was a porterhouse offered up as a special. Very tempting. A few other meat items were available, but nothing stand-out.

Apps, Sides & Desserts: 10

We started with a steak tartare, which was easily one of the best we’ve had.

We also had a half portion of the crab and avocado salad, which was quite large and very refreshing. Worth getting.

The ice cream they brought out on the house for my birthday was perfection.  It was a deliciously creamy pair of vanilla scoops with some chocolate sauce on the side.

Seafood Selection: 8

There’s standard steakhouse seafood fare here. We only tried the crab in salad form, but that was excellent.

Service: 10

Service was the best here of any place we went to in Chicago so far. Top notch! As I mentioned earlier, they even brought out a free dessert for my birthday, despite us insisting that we were full.

Sourdough table bread! Incredible. Careful not to fill up!

Ambiance: 10

Easiest 10 I’ve ever given for ambiance. This place is decked out in the best of ways. I highly recommend coming here if you’re in the Chicago area, even if it’s just for a drink. This place exudes style.

BAVETTE’S BAR & BOEUF
218 W Kinzie St
Chicago, IL 60654

Vinyl Steakhouse

Vinyl Steakhouse overall score: 84

I was recently invited into Vinyl Steakhouse for a complimentary meal in exchange for posting some photos on my Instagram account. But as you know, I like to keep it real in my reviews here, for all you meat maniacs. Let’s get into it.

Flavor: 9

My wife and I shared both the boneless 16oz wet-aged cajun rib eye, as well as the dry-aged porterhouse for two. Both really hit the mark for flavor. I only took a point away because the porterhouse was cooked a slight bit beyond medium rare.

As you can see, this was mainly isolated to the grey banding, but, honestly, I don’t think it took much away from the over all experience (9/10).

The rib eye was pretty much cooked perfectly. The cajun flavor was light/mild, but I think it was the right move to use a fresh cut rather than an aged cut for this, as the flavors may have wanted to compete a bit. Perhaps a marinade would pump up the flavors a little more (8/10).

Also worth noting here, the steak sauce it blessed with white truffle, so you’ll definitely want to try it. This is one of the only steak sauces that I actually used at a steakhouse. It was incredible!

Choice of Cuts & Quality Available: 9

There’s a great selection of both aged and fresh steaks, as well as bone in and boneless steaks, and steaks for one or two. The beef hails from Greentree Packing Company, and the chef, Alex, told us that their dry aging room is adorned with planks of cedar wood and salt blocks, which are said to impart flavor and create a nice environment for aging beef. I definitely tasted some of that dry aged flavor on the porterhouse, so the tricks they’re doing worked.

Portion Size & Plating: 8

I dig the plating here. They scrapped the traditional steakhouse style of all white, plain looking plates, and went with a little bit more style that’s unique and fitting to their vibe. A ring of gold, patterns, grooves. Very vinyl/wax. As for portion size, the apps and sides were nice sizes for sure. A hulking 6-8oz crab cake; enough beef carpaccio to satisfy a light appetite; two turnovers on the dessert plate. It works. The single portion steaks are a little on the small side (8, 10, 14 and 16 ounces), however, I think this was done to keep the prices from being jaw-dropping. The US has seen a massive bump in beef prices, so I appreciate the effort at keeping steaks to a comfortable size for the price.

Price: 8

A 16oz fresh cajun rib eye (no bone) comes in at $59, and the steaks for two (porterhouse or rib eye) are $139, aged, at 36-38oz. I think this is really fair, especially given the quality.

Bar: 8

The bar here is nestled midway into the restaurant, past the host and turntable area, and just before the intimate yet social dining room. Without window space, the bar area is dim, but there are some seats along the front window near the record player that would be fun for cocktails. In fact, that’s where we ate, because the light was perfect there.

The cocktail menu is awesome.

We tried four of the signatures, each one better than the last. I highly recommend the “Magickal Childe,” named after the Wiccan store owner that used the space before them (pictured above).

Specials and Other Meats: 6

They have some chicken on the menu, but nothing else by way of red meat flesh other than beef. I appreciate the beef-forward menu big time, so don’t let the lower score here fool you.

Apps, Sides & Desserts: 9

We started with a crab cake. This was awesome. The roasted corn really made it pop.

We also tried the beef carpaccio. The slight age on this, as well as those dots of spicy horseradish mustard, took it to the next level. This is one of the best I’ve had in a while.

On the side, we tried the marrow corn, which was really nice and carved right off the cob, served in a husk.

For dessert, we tried the cherry turnovers, a la mode with vanilla ice cream. I liked these; not too sweet. The more discerning Cake Dealer thought the dough was a bit thick in parts, and slightly undercooked.

Seafood Selection: 7

There’s scallops and salmon here by way of entree selections from the sea, but we didn’t try them. We did enjoyed the crab cake though, as noted above.

Service: 10

The staff here is awesome. Everyone is excited about the menu, from the drinks all the way to the desserts. Very friendly, even when it comes to music disagreements! That’s right: you may hear the in-house audiophiles debating music as they swap out records to play. They even asked our opinion, which I thought was pretty cool.

Table bread is excellent, by way of Balthazar. Pictured here is sourdough and baguette, but they also offer focaccia (all on the house with creamy, whipped honey butter).

Ambiance: 10

These guys really made great use of the space, and, in doing so, created a very unique dining experience based off of the GM’s passion for, and background in, the music industry (he was a producer and record label owner). The front DJ area takes you back to the old days when the living room, basement, or bedroom, was lined with book shelves containing LOTS OF WAX.

They generally like to play whole album A and/or B sides right through, just as many of the artists intended (these days, you’re lucky to get two good songs on an album, let alone a great concept album that you actually want to play start to finish).

We pretty much finished every last bite of food here, despite ordering like animals. So i’ll definitely be back here for more, and soon. Give this place a shot!

VINYL STEAKHOUSE
35 W 19th St
New York, NY 10011

Brooklyn Chop House (Times Square)

The new Times Square location of Brooklyn Chop House delivers everything you know and love about the downtown location. As such, this review is really just a piggyback on that with the same scoring, showing the new stuff I tried below.

Nice crisp martini from the smallish (for the location) but well appointed bar.

Great seafood “pac man” dumplings.

Dough was a little too thick on these philly cheese dumplings:

Perfet “crispy” filet.

Whatever this new crispy preparation is on the menu – I like it. 9/10.

Bacon a little underwhelming for the price point, but tasty.

Nice aged rib eye on the bone. 8/10. Definitely some steak improvement over the one downtown.

The sizzling plates will literally splatter all over the table, so watch your clothing!

Lobster fried rice was low on both lobster and fry. More like a steamed rice. A bit mushy.

Ultra rich “double height” chocolate cake, served on it’s side.

This was a comped meal in exchange for some posting on social media, but this is what the bill would have been. Pricey steaks!

TOTAL SCORE 81/100

BROOKLYN CHOP HOUSE
253 W 47th St
New York, NY 10036

& Son: The “Steakeasy” in Back of Mel’s Burger Bar

I recently discovered this steak speakeasy in the back of Mel’s Burger Bar:

This joint is incredible. I love the warm, dim ambiance. Very old school, and reminiscent of Donohue’s.

I’m a little biased since Golden Packing supplies this place with their proteins, but I was absolutely blown away by the burger.

This is a prime 8oz patty made from the ends of striploins; a steak burger, if you will, served up in the style of an elevated and colossal Big Mac. Best burger I’ve had in a long time.

They offer a la carte menu pricing, but the way to go here is with the set menu full dinners. In the set menu, you either get a steak ($49), burger ($33), or chicken ($39), along with a side, a salad and a dessert. Great deal!

When you go, you definitely need to get this carbonara mac and cheese as your side:

The steak they’re offering right now is a grilled sirloin, and soon they will be adding this prime strip steak to the menu (likely for a little bit more money):

It’s a stunner. We sampled it, and it was delicious – an easy 9/10. I’m just pushing for a larger cut. This sample was 12oz. I think 16oz would be better for this place, and maybe aged.

& SON
1450 2nd Ave
New York, NY 10021

Hawksmoor

The high-end English steakhouse chain Hawksmoor has finally landed here in NYC. I’ve been looking forward to trying this place since I heard the rumors of its opening, pre-covid. It recently opened its doors, and I was able to try it out before the holidays (after which I’m assuming NYC will go into lockdown mode again over this new Omicron variant).

Anyway here’s the review – that’s why you’re here:

Hawksmoor overall score: 88

My wife and I came here for a quick meal before catching a flight to Spain. She had a credit for something like $56 so that covered the steak.

Flavor: 9

As far as steaks are concerned, we only tried a 40oz aged rib steak that they had as a special for the night. It was great, although a little bit under seasoned. In fact, a few items throughout the meal needed salt, but otherwise excellent. The steak had a great cook temp and a nice charred crust with good aged flavor throughout.

We also split a cheeseburger as an app, which I thought was great. I typically don’t like brioche buns for a burger, but this one help up nicely. The meat was cooked perfectly.

Choice of Cuts & Quality Available: 9

There’s a good selection of cuts here, both boneless and bone-in, staple cuts and irregular cuts (like rump), prime and aged. But they may need to beef up their availability, because by 7pm they only had two 30oz porterhouse steaks left on a Thursday. I know it’s the busy season, but this shouldn’t happen at a steakhouse. I had to take a point for that.

Portion Size & Plating: 9

Portion sizes ranged from 10-40oz, and nicely plated on Staub cast iron pans. Other dishes were sufficiently fun, yet elegant, without being stuffy, which matched the whole ambiance of the place.

Price: 7

The pricing here is definitely on the high end when you compare it to other steakhouses in NYC (especially the ones that are part of larger chain ownerships). On the flip side, Hawksmoor touts a “natural beef” program, so that niche market of steaks is expected to come with a price tag premium.

Bar: 10

The bar is a great place to sit and eat (which is what we did), and they offer some inventive house cocktails in addition to an impressive selection of bottles behind the bar. One negative: the martinis are small, but at $12 for Beefeater 24 it’s a more than fair price. Michter’s 10 year is $28, and the 20 year is $118 (we had some of that deliciousness).

Specials and Other Meats: 8

I would definitely come back to try the veal, but I was a little bit surprised at the lack of pork and lamb options on the menu of this English chop house. Other than beef, they only offered a chicken dish by way of alternative meats. Nonetheless, the 40oz rib steak that was on special was awesome, and I can respect a steakhouse that’s LASER focused on beef.

Apps, Sides & Desserts: 9

We tried a bunch of stuff, and all of it was great. The aged rump steak tartare with pickled shiitake mushrooms was unique and had a mild sweetness to it, along with a gorgeous orange egg yolk.

I really loved the bone marrow roasted oysters. Top notch, and a must order!

The potted beef was good but needed a little bit of salt. Awesome onion marmalade and Yorkshire to go with it.

I would pass on the triple fried “chips.” They had a good crisp on them, but overall they lacked personality and seasoning.

That little red bottle is actually the surprisingly good tomato-based steak sauce. Give it a shot!

The desserts that we tried were both masterpieces. When you go here, make sure you get either the Meyer Lemon Bomb or the Sticky Toffee Pudding. Wow!

The tribute bites, however, while beautiful and tasty: I would pass on those next time.

Seafood Selection: 7

The oysters were awesome, but we didn’t try either of the seafood mains that they offered on the menu (lobster and halibut). Maybe next time, but likely not. Again; only two offerings, but I respect the focus on beef here.

Service: 10

Our bartender was incredibly knowledgeable about both the food and drinks, and she made excellent suggestions when we asked for recommendations. Everyone in the front of the house was really nice and helpful.

Ambiance: 10

Both the bar room and the main dining room here are beautiful. Elegant, steakhousey, bustling, fun, and energetic. And good music, too, not too loud.

Here’s something from the dining room that was very apropos – seems like both are being diminished lately.

I can’t wait to go back and try more of the menu.

HAWKSMOOR
109 E 22nd St
New York, NY 10010

Carne Mare

Carne Mare overall score: 90*

Carne Mare is a great Italian steakhouse down in the seaport. My wife and I went with another couple this past weekend, and we really dove in!

Flavor: 10

We had both the prime rib and the 45-day dry aged porterhouse for two. If I had to pick a favorite between the two, it would be the prime rib.

It was “porchetta spice” rubbed on the outside, and cooked to a perfectly tender and juicy medium rare inside. It floated in a shallow pool of veal jus. Amazing. This baby now ranks in my top 5 for sure.

The porterhouse was nicely cooked and served on a metal platter with bone marrow, herbs, a light watercress salad, and blistered cherry tomatoes. Great aged flavor, and even cook temp all over.

Choice of Cuts & Quality Available: 10

I wanted to take a point here because they ran out of the duck that we wanted to try, and also because the prime rib is very limited. By 8pm on a Friday, there were only two pieces left. Go early! However, I decided to restore the point, since I wanted to try the veal over the duck anyway, and that’s what we ended up having.

Portion Size & Plating: 10

The prime rib was 16oz, and the porterhouse was 45oz. Both are robust. Other portion sizes were healthy as well, especially for the carpaccio apps, which I find are typically small.

Price: 7

This joint is definitely pricey. At $66 for the prime rib and $185 for the porterhouse, you are well over the average for NYC pricing. However, the quality is top notch, so I didn’t feel too burned over it. In hindsight, I probably wouldn’t order the porterhouse again since it comes out to $92.50 per person. That’s high!

Bar: 10

The bar here is beautiful, as is the entryway into the bar room.

With views of the water, this is almost unbeatable. They have a great selection of cocktails and booze, and I definitely enjoyed the martinis they mixed for me.

Specials and Other Meats: 7

There were no real specials read to us, but I didn’t expect much from a steakhouse with such an extensive menu. We did try the veal milanese. This was good, but it could have been better. It was breaded and fried whole, without being pounded flat like a traditional milanese dish.

Because of that, it had a bit too much chew. I also expected a mix of greens to be on there as well, which is common with a milanese.

Apps, Sides & Desserts: 10

What an awesome set of apps and desserts. First off, the octopus and veal carpaccio apps were probably the best apps I’ve had in a long time. Please make sure you get them.

On the side, we had a roasted and smoked beet (which was actually a veggie entree item), mushrooms and roasted carrots. All of them were great, but when you go, you should focus on the mushrooms (marsala style with porcini cream).

The baked spumoni is an absolute show stopper with layers of chocolate, vanilla, cherry and lemon inside. Save room for dessert!

Seafood Selection: 6

All of the seafood we tried was great, and the selection was nice as well. The main letdown of the meal was the spicy lobster spaghetti. I just sorta fit it into this category though, so don’t let this be an indication of their other seafood entrees.

It was cooked nicely, but the portion of pasta was on the small side (lobster was large though). Also, there was no real spice to it. Meh. Good pasta, but not enough of it and not spicy as advertised.

Service: 10

Our waiter was amazing, as were the hostesses, bartenders and managers. Our first table had a leak from the ceiling overhead (it had just started to pour, thunder and lightning). They swiftly moved us to a table that had an even better view, and they graciously gave us a bottle of wine that was worth nearly $200. We were blown away.

Also worth noting: they serve amazing table bread here, in the style of pull-apart bread. They will just keep bringing it out if you ask.

Ambiance: 10

This place is really nicely appointed. I can’t wait to go back and experience a meal in the bar room. High ceilings, good music, not too loud and not too quiet.

CARNE MARE
89 South St
Pier 17
New York, NY 10038

Primal Cut Grille

The menu here at Primal Cut Grille (Inside the Sapphire 39th Street strip club) is largely the same as the menu at Primal Cut (inside the Sapphire 60th Street strip club). This review is just a photo dump of the items we had there, with reference back to the original review of the 60th Street location (which is now undergoing renovations). Also check out this cool video of their baller’s steak, the Golden Tomahawk:

What is Wagyu Beef?

Most people usually associate the word Wagyu with insanely jacked-up prices, so high that they make your asshole pucker up tighter than a virgin’s snatch on prom night. Well here’s a quick low-down on the delicious shit:

Wagyu is a compound word of sorts. Wa means Japan, and gyu means beef. Hence, beef that hails from Japan. In the beef world it’s a term used when referring to four Japanese breeds of cattle that are genetically predisposed to intense marbling in their muscles. The four breeds of cattle are Black, Brown/Red, Polled and Shorthorn.

Until recently, Japanese beef was not imported into the United States, so any time you saw Wagyu on a restaurant menu, it was either a lie or an incomplete description. It was most likely beef from either an Australian or American hybrid Wagyu cross-breed animal.

Hybrid beef isn’t something that should be frowned upon. Many of the Wagyu cross-breeding programs produce excellent, highly marbled beef that strikes a nice balance between the traditional, robustly beefy flavors of the United States and that buttery-soft, intensely marbled Japanese stuff (which eats more like foie gras or some other protein, different from what we usually think of when we eat beef).

Lots of people get their panties in a bunch when you call the cross-bred stuff Wagyu, even at levels of full blood and purebred. They tend to confuse the literal translation of the word Wagyu (Japan beef) with the breed of cattle that the word represents.

The Wagyu breed is not and should not be region specific. Just as Angus did not cease to be Angus when it was imported from Scotland to the United States in the 1800’s, Wagyu does not cease to be Wagyu when it moves abroad. Both breeds are named for the locations where they originated.

In fact, almost every major European cattle breed was named after the location where it originated. Does that mean the ones that are raised in America should be called something else? No! We don’t call a German Shepherd an American Shepherd just because the breeder operates in New York. We don’t do that even when the animal isn’t purebred! So why treat Wagyu differently? It’s stupid.

On the flip side, the Wagyu breeds should not be confused or conflated with something like Kobe beef, which has some strict parameters to its regional product branding. That’s right, it’s a brand.

 

Kobe Beef

What exactly is Kobe beef? The easiest way to think about Kobe beef is to liken it to Champagne. To be called Champagne, the bottle has to be from the Champagne region of France, otherwise it’s just “sparkling wine.” The same logic applies to Kobe beef.

Under Japanese law, Kobe beef is a very specific product from a specific place, from one breed of cattle, with very strict rules. Kobe derives from a strain of the Japanese Black breed of Wagyu cattle known as Tajima. It’s said that the cattle are hand-fed using high-energy feed, including beer and beer mash, to ensure tenderness and high fat content. Basically, they’re grain-fed. The cattle are also apparently hand-massaged to reduce stress. I guess it’s only fair to pamper these beautiful beasts if we’re going to slice them up and grill them!

Note that real Kobe beef is typically not readily or easily available in the United States, so if you see it on a menu, understand that it may likely be a knock off (though probably still very good) from a place other than the Kobe region of Japan. As of the time of this book writing, there are only about nine places on America’s east coast that sell legit Kobe beef.

Other Regions of Japan

Several other regions of Japan have also branded themselves as beef specialty production zones similar to Kobe. Miyazaki produces some excellent beef, and beef from this prefecture is more commonly seen at high-end steakhouses and Japanese restaurants here in the United States. Matsusaka in Mie, Japan and Hida in Gifu, Japan are other areas that produce similarly outstanding beef. Both of them are harvesting Japanese black breeds of Wagyu, and holding the final product to rigorous quality standards.

Even Hokkaido has set itself apart with what is called “Snow Beef.” This product from the cold region of Hokkaido is said to be a unique expression of beef with intense flavor that can only be created in this rare environment. It’s said that the mountainous climate causes extra fat to develop in the animals, and that the cold weather lowers the melting point of their fat. This supposedly creates sweetness in the meat. I’ve tasted this stuff. It’s great, but I don’t know how much of that copy I believe. The purveyors from Japan are masterful at marketing their products.

Japanese Beef Marketing

People who love Japanese beef also love to talk about how the animals are given beer. “Drunk happy cows,” they say. They’re not drunk. They’re fed beer mash, which is likely just a waste byproduct from Japan’s booming beer-making businesses. We do the same here in the United States with whiskey mash byproducts.

Some producers in Japan are incorporating olives into the feed, and it makes for some deliciously enticing marketing campaigns. This is similar to how many United States beef producers incorporate different foodstuffs into their cattle feed depending on their localized and regional agriculture markets (almonds in California, sunflower seeds in New York, etc.). The Japanese are adept at marketing these feeding programs, and we could learn a thing or two from them.

Meat lovers here in the United States would go nuts for “almond-fed beef.” They’d be drunk with excitement for “whiskey beef.” Just imagine the wine pairings that could be had with beef that was fed different crushed wine grape varietal byproducts, which would’ve otherwise been discarded as waste from a winery’s pressing operation.

In reality, the United States and Japan’s feeding programs aren’t all that different. The animals eat grass, grain and a smattering of additional fermentation, distillation and industrial byproducts. The difference is really in the animals’ genetics when it comes to how much intramuscular fat they can develop.

I really don’t give a fuck where the meat is from, to be honest. If it looks like this, I’m salivating.

That’s probably about BMS 12, aka ultra-high prime.