That’s right you meat eating sons of bitches, I’ve written a book!
The Beef Bible: A Carnivore’s Compendium is a collection of articles, musings, and beef information that every steak lover should have at his or her fingertips. Inside my meat manifesto, you’ll learn all there is to know about the beef biz; from breeding to butchery, from calving to carving.
The Kindle edition is just $4.99. But here’s a money saving tip: Kindle is FREE as an app on your phone, and you should be able to borrow my book from the Kindle owners lending library for FREE as well, once you install the app! It can also be shared with you through the lending library by others who have purchased it. So you don’t even have to pay the measly $4.99 if you don’t want to drop a crisp Lincoln to support my sorry ass.
But in the rare case that you do want to support my sorry ass with a cash purchase, there’s a fuckin’ paperback version as well, and it won’t cost much more than a crisp Hamilton! It’s available on Amazon for just $11.99:
That’s my “proof” editing copy with the annoying “not for resale” ribbon across the front. Yours will be much prettier. And that’s Benjamin Franklin in the back, from the mini-series John Adams. Damn that’s a lot of founding fathers mentioned in one post, for no reason at all really!
Those of you who follow along here … “religiously” … will recognize some content, but everything has been updated and improved for the book. The Kindle version has full color photos for your phone and/or tablet displays, while the paperback is in regular old black and white, save for the cover art. A color print job would’ve meant me charging upwards of like $25 to even make a penny on the sale. Absurd! At that price, just go out and buy the fucking steak instead of reading about it.
In any case, I hope you savages read what I have to say, and continue to worship alongside me at the Holy Altar of Beef!!!
It’s been a while since I did one of these beef advocacy posts, although I guess what I do every day is beef advocacy. In any case, I figured I’d whip up a post for you about how beef translates to strength, and why it should be incorporated into your diet and fitness plan.
The first thing I’ll say is that a high quality protein should be the anchor of your plate at meal time.
There really isn’t a more rich, more complete and more appetite satisfying protein source than beef. And when you go lean, you’re removing any unwanted fats as well. One caution is this: watch your portion size. I know that a “steak night” is often viewed as a special meal, and the tendency is to go big when you’re splurging. But if you can keep the portion size down, or share a steak with someone, that’s good.
Another option is to diversify your beef intake to other cuts and not just steakhouse middle meats like rib eyes, strip steaks and tenderloin. Those are just a few muscles in the entire animal after all.
Second, pair your beef with green veggies. Beef will provide you with plenty of zinc, iron, protein and B-vitamins (among others), but plants will get you the vitamin C, fiber and other nutrients your body needs to stay healthy. If you’re cutting down on your typical beef portion sizes (say from 10oz to 5oz), you can double the veggies and not feel guilty about it.
The third thing I’ll say is this: don’t be afraid of carbs! Carbs are energy, and our body craves and feels satisfied by consuming carbohydrates in the same way that we crave and feel satisfied by meat proteins. If you’re active – which you should be – you should never be avoiding carbs altogether unless you’re really trying to cut weight drastically (like at the onset of a comprehensive, physician-assisted weight loss program).
I like to promote carbs that are high in fiber, like whole grains, beans, legumes and starchy vegetables. Consuming fiber helps lower cholesterol, it slows the rate that blood sugar rises after a meal, and it immensely improves the body’s digestive processes.
Finally, beef is fuel for activity, but it’s also essential for muscle recovery and building strength after a workout or a run. Protein consumption afterwards stops muscle breakdown and aids in muscle repair, so eat some high quality protein like beef after a workout to help those processes along.
I guess that about does it. In short, I couldn’t do what I do – lifting three times a week, running over 20 miles a week, cycling, stairs, jumping rope for the length of a boxing match – without the fuel that beef provides me. I encourage you to get out there and be active, and fuel that activity with beef as a part of your nutrition plan. Those high quality proteins are vital!
Want to put in that extra mile? Check out this cool “Strength Field Manual” that “Beef. It’s What’s For Dinner.” just published.
I’m a big fan of this biltong! Ayoba-yo packs a wallop of flavor, and I really liked the beef sticks as well as the thin sliced whole muscle. I will definitely be getting more of this stuff. I saw them at a trade show and snatched up a few samples:
OWYN (Only What You Need) is a plant-based line of protein products. I recently picked up a shitload of their items because I was looking to try something new for high protein, low sugar and high fiber drinks, snacks and coffees. I know, I know… What the fuck is Johnny Prime doing with plant-based shit? Clearly I don’t give a fuck about ANY of that shit. But if it tastes good, I’m in! I DO eat vegetables, you know… Anyway here’s what I got:
Protein snack bars, protein coffee, protein drinks, and protein powder. Let’s start with the protein coffee.
I love this shit. This is now part of my morning routine.
The flavor is great, it gives me a little caffeine boost without being all jittery.
Next up, the snack bars:
As you can see, I got a shitload. These, in combination with a protein drink, are meant to be my lunch at work (since I eat like an unhinged maniac during most dinners) or an occasional snack after dinner if I’m still hungry. Here is a closer look at the flavors:
They’re mainly made up of seeds and natural plant protein isolates, like pea powder, pumpkin seeds, chia, etc. But they don’t taste like rabbit food, and the flavors aren’t too sweet or overwhelming. They’re just right.
The ready-to-drink protein shakes are awesome.
Vanilla is my least favorite of the three, but that doesn’t mean it’s a bad flavor by any stretch of the imagination. It’s just that the chocolate and strawberry/banana are better, in my opinion.
I’ve tried the powder once before; it was a coffee flavor. The vanilla and chocolate are better. They taste just like the pre-made shakes.
I totally stand behind these products. I think you’ll like them if you’re into this sort of stuff, regardless of the plant-based marketing. Give this shit a shot. If they can satisfy a rabid carnivore like me, I’m fairly certain they have an excellent product on their hands.
It’s been a year since I started getting more deeply involved with beef industry professionals and writing posts that advocate on their behalf. One thing I’ve noticed is that lots of people don’t realize how many different professions are involved in the beef industry.
It’s not just farmers, butchers and chefs. It starts, of course, with the animals themselves, the cattlemen that raise them, and the farmers that grow their food.
Like humans, cows have a nine month gestation period. For the first few months, a calf is raised on its mother’s milk (colostum – for key nutrients and immunity). After maybe six or eight months, a calf is weaned off of mother’s milk and put out to pasture. At that time decisions are typically made about whether the animal will be sold off or kept for breeding.
The feed yard is typically the next location for the animal (when the animal is about a year old). This is where they get fattened up for market.
Grain finished animals stay in a feed yard for about 120-180 days. The grain mixture they eat is typically representative of local agriculture. For example, in California there may be almond hulls mixed in with the standard corn or wheat. In New York, there are sunflower seeds mixed in. In Idaho, there is some potato mash.
Grass finished animals stay on pasture or hay for seven or eight months longer, on average, than grain finished animals. They do not eat grain. It generally takes longer for them to get to market weight.
After that, it’s off to the slaughter they go, where we have people who work at processing plants for slaughter and packing. The Humane Slaughter Act of 1958, updated in 1978 and 2002, governs how all of this is done.
At the packing plant, the beef product is broken down into primal and sub-primal cuts:
Primal: chuck, rib, round, loin.
Sub-Primal: bottom round, top round, eye round, round tip.
Then, the meat is shipped off to grocers, butchers, restaurants and other end-user locations, ultimately ending with diners like you and me gobbling up all of that delicious meat.
Veterinarians, animal care specialists, scientists and government inspectors are present at each step during this process, from farm, to feed yard, to slaughterhouse, to distributers, to grocers, restaurants and butcher shops. And, of course, law makers and beef industry professionals have helped put together all of the guidelines and regulations that govern and run the industry.
It’s a very complex and well-monitored process, so don’t let anyone fool you into thinking that beef is somehow unsafe. The industry also provides for countless jobs, and that stimulates the economy. Last, and most importantly, they all help to put steak on our dinner plates.
A whole crapload of unnecessary freaking out has happened over ranchers’ use of antibiotics in the raising of animals for human consumption. While some of the alarmist stuff out there might sound scary, in reality it isn’t. So I feel the need to ease some tensions here with this beef advocacy post.
The judicious use of antibiotics is the humane thing to do for animals that are in need of care. Just like humans, animals need help every so often to fight off a bug. When sick, their ears droop, they cough and have runny noses. They separate from the herd and go off by themselves. Some diseases can be avoided through the use of vaccines, and illnesses can be prevented and combated with the use of vitamins and antibiotics.
By law, producers must wait a certain amount of time after administering an antibiotic before an animal can be slaughtered for consumption, to ensure that no traces of the antibiotic remain within the animal. These “withdrawal times” are strictly monitored and vary from 0-60 days based on the substance being administered. That means you can be confident that there are no antibiotics in the meat you buy at stores or order in restaurants. Once the withdrawal time is tolled, that basically means the antibiotic has been completely metabolized and has worked its way out of the animal’s system.
Ranchers must carefully follow directions for administering the proper amounts of antibiotics to their animals, and the FDA tests for traces of antibiotics in meat products as well. There is a mess of paperwork, regular federal inspections and tedious record keeping involved in this entire process. It really is a tightly run ship.
Let me unpack those generalizations a bit here: Under new FDA guidelines, there are very specific, detailed measurements that are set for antibiotics in feed – authorized by veterinarians – that are called “veterinary feed directives.” These directives outline exactly how long an antibiotic can be used and which illnesses can be treated. They also specify the number of animals that can be treated.
Again, these drugs will only be used to treat, prevent and control disease with the oversight of a veterinarian. Farmers and ranchers will be required to form even stronger relationships with licensed veterinarians in order to receive authorization for the appropriate antibiotic for a specified illness, and for a specific time period. I’d say that creates a pretty well regulated and closely monitored situation.
Additionally, new laws require that little to no antibiotics given to the herd can be in the same class as human medicines. This is done to prevent any potential reduction in the effectiveness of antibiotics that are needed to treat human diseases.
Even something as simple as a vaccination carries with it a host of guidelines. For example, no shots are allowed in the hip or thigh, as this can damage the sirloin or round cuts of beef.
This is a good time for me to talk about ionophores, actually. Ionophores are a class of antibiotics that are not involved in human health because they work specifically in the rumen (a digestive organ which we do not have).
Coccidiosis is a parasitic disease in the intestinal tract of animals caused by coccidian protozoa. Ionophores combat these organisms, so they’re technically “antibiotics” from the US standpoint.
In Europe, these ionophores have a different term (anticoccidials), and are not classified as antibiotics like they are here. You may have heard that Europe has much lower antibiotic use in their beef industry. That’s misleading, mainly because Europe does not consider the ionophore to be an antibiotic.
Hormones and steroids are often used for growth promotion, digestive aids, and to prevent illness and the later need for antibiotics in a herd. Small pellets are implanted behind the animals ear, under the skin, to release these aids into the animal’s body. Many don’t realize that these are completely metabolized and no traces are found in the beef products at the point of consumption.
The FDA and USDA enforce rules on these things, and scientists have tested them for safety. Additionally, once the use of a hormone has been reviewed and approved, it’s continually re-tested, annually, and reevaluated. It will only stay on the market if it continues to pass all FDA and USDA testing. So this stuff may sound scary, but in reality it’s completely safe according to all scientific testing.
Despite these numerous safety assurances, U.S. consumer concern about using antibiotics in animal feed has led producers to create niche markets for products with specialty labels. “Never ever” means that the animal was never given an antibiotic, for example, throughout its entire lifetime. Other labels tout the fact that the animal was not given any antibiotics in the last 60 days of it’s life, or from various points of its life cycle onward (for example, no antibiotics administered once the animal is sent to the feedlot).
The USDA makes no claim about these products being safer. They are, however, more expensive to produce, and, therefore, more expensive to buy at the consumer level. Here are a few more:
Natural: minimally processed with limited additives.
Naturally Raised: No antibiotics and no hormones except for ionophores.
Certified Organic: No hormones, and raised on 100% organic feed, which means no synthetic pesticides or fertilizers were used to grow the feed.
While our beef producers are wonderful for creating new markets and catering to the odd and unique demands of a diverse population, I felt obligated to set the record straight on the issue of antibiotics with this post.
In general, the use of antibiotics is more an issue of animal health than human health, but it’s still an important topic to know about.
Remember, beef producers have a vested interest in raising healthy, safe and nutritious food, because they feed themselves and their families with the same beef that you and I eat. They understand that antibiotics are vital for the health of the herd, and administering them is a humane act to safeguard their animals.
Farmers and ranchers are dedicated to providing safe products to the market. It’s their livelihood, after all. Implementing new antibiotics guidelines and working closer with veterinarians are just a few examples of how farmers and ranchers are continuously improving the cattle industry.
There’s really nothing to worry about. US beef products are safe, nutritious and delicious. There are safeguards put into place at every step of the beef life cycle, and even afterward at the slaughterhouse and packing plant, to ensure our safety.
A little over a year ago, the World Health Organization published a finding through their International Agency for Research on Cancer (IARC) that the consumption of red meats represented a “hazard” and classified red meat as “probably carcinogenic.” While the craziness over that fake scare has already passed like a cow fart in the wind, I think it’s useful to talk about it here, even if just to reiterate how wrong it was.
First, I think it’s important to discuss a few things right off the bat.
Okay but seriously…
Difference Between Hazard and Risk: The IARC does not evaluate cancer risks. They only identify hazards. A risk is a statement about the probability, possibility or likelihood to cause harm, while a hazard is merely representative of a possibility to cause harm under any circumstances. It is always important to look at hazard and risk together when talking about things like cancer.
Perhaps the best way to illustrate the difference between the two is by way of analogy. Think about driving, for example. If it’s raining, we know that wet roads represent a hazard to drivers for getting into an accident (cancer). Now let’s say you’re speeding, driving with bald tires, and not using your windshield wipers after drinking a six pack of Bud. You’ve significantly elevated your risk of getting into an accident during hazardous driving conditions like wet roads.
If we apply this to beef, the IARC merely told you that the roads are wet. They identified a hazard, and nearly anything can be hazardous. Water is hazardous. It only becomes a risk when you try to breathe it, or drink it while hanging upside down or something ridiculous. So, wet roads? Maybe you walk to work, or maybe you have new tires, drive very slowly in the rain and never drive while intoxicated. As a result, your risk of getting into an accident due to a wet road hazard is very low.
See the difference, and the need to always consider both together? Of course you do, because you’re not an idiot. So when we extrapolate this to something complex, like diet or personal health, the need to assess both becomes absolutely vital. If you’re an alcoholic smoker who works around asbestos all day, never exercises, and consumes nothing but bacon grease, then chances are you’re going to die of cancer pretty quickly, because your personal risk levels are through the roof and you’re dancing around several big hazards.
Scope of Study: First, the IARC does not seem to specialize in the evaluation of food. They’ve looked into more than 1000 chemicals, mixtures, biological agents, personal habits and occupational exposures, but diet and food represent large complexities that are simply out of their realm of specialization.
Second, the IARC only categorizes things into five wishy-washy designations: Probably Not Carcinogenic to Humans (Category 4); Not Classifiable as to its Carcinogenicity to Humans (Category 3); Possibly Carcinogenic to Humans (Category 2B); Probably Carcinogenic to Humans (Category 2A); and Carcinogenic to Humans (Category 1). Aside from the fact that language like “probably” and “possibly” is arbitrary at best, only one substance has ever received the Category 4 designation of “Probably Not Carcinogenic,” and that was caprolactam (whatever the fuck that is).
They claimed that red meat was “probably carcinogenic” (Category 2A) and that processed meats were “carcinogenic” (Category 1). So what do “red meats” and “processed meats” even mean?
According to IARC, red meat refers to “unprocessed mammalian muscle meat.” This means beef, veal, pork, lamb, mutton, horse or goat meat. Yeah, you read that right: Pork is not “the other white meat.” Based on the amount of myoglobin or “stuff that looks like blood, but really isn’t blood” in the muscle tissue, pork is categorized as a red meat.
Processed meat refers to “meat that has been transformed through salting, curing, fermentation, smoking or other processes to enhance flavor or improve preservation.” In the U.S., processed meats like bacon, sausages, hot dogs and deli meats primarily contain pork and poultry, but sometimes contain beef as well.
Note that all production and processing methods fall into these definitions, and that even includes organic, grass-fed, nitrite- and nitrate-free meats, as well as conventional meats. NO ONE IS SAFE FROM THE IARC!!!
Findings: The findings are based on pre-existing research. What is that research? How can they control for external factors that may increase or decrease risk when studying human diet? Well, according to their Q&A, “In the case of red meat, the classification is based on limited evidence from epidemiological studies showing positive associations between eating red meat and developing colorectal cancer as well as strong mechanistic evidence. Limited evidence means that a positive association has been observed between exposure to the agent and cancer but that other explanations for the observations (technically termed chance, bias, or confounding) could not be ruled out.”
In layman’s terms, that means other factors could have influenced the weak positive associations between red meat and cancer, like poor diet, sedentary lifestyle, obesity, bad habits like smoking or excessive alcohol consumption, or even genetic health conditions or pre-existing diseases (think speeding, driving on bald tires, driving while intoxicated, etc). So there’s that difference between hazard and risk being played out again.
In short, don’t believe the hype!
Research has always shown that beef should be part of a healthy and balanced diet. But don’t just take my word for it; check out what some dietitians think. To me, it’s clear that the scientific evidence doesn’t show that red or processed meat causes cancer. Studies in humans are limited and inconsistent, and evidence has weakened over time. Take a look HERE for research that the Beef Checkoff submitted to the IARC. The Beef Checkoff is an organization that’s funded by farmers giving $1 for every animal produced in order to pay for research and marketing campaigns within the industry. If you think those submissions are biased for some reason (which is silly, because beef farmers and ranchers feed their families with the same beef and have a vested interest in the industry’s safety), then go HERE for independent submissions that were sent to the IARC.
Okay so what about hot dogs and bacon, the “processed meats” that were categorized as being “Carcinogenic?” If you poked around their website you may have noticed that smoking and asbestos are in IARC Category 1 as well. But on their Q&A they’ve explained that eating processed meats is not equally as dangerous as smoking – not even close, as a matter of fact. As I mentioned above, rather than assessing the level of risk, the IARC classifications merely describe hazards and potential causes.
Just one last note here on the findings: every one of us has about a 1.8%-4% chance of getting colon cancer, which is the form of cancer that many of the studies focused upon for red meat. Colon cancer is the third most common cause of cancer and cancer-related deaths. Even if the risk of colon cancer goes up 17-18% due to eating red meat, as some of the more fear-mongering studies said (and recall that some studies said there was no increased risk), it’s only about 17-18% of that 4%, or an increased risk of 0.72%. That’s only 4.72% total, if we use the worst figures we can find. The bottom end all-in figure is more like 2.1%, and again that’s only if we ignore all of the other studies that found no risk in eating red meat.
I don’t know about you guys, but even if these false-positive studies were somehow believable, I’d be perfectly willing to take on a 0.3% to 0.7% risk in exchange for a lifetime of enjoying nutritious and delicious red meat in my diet. The air I breathe here in NYC is probably way more hazardous or risky to me than red meat.
Charred Crusts: Another concern that was floating around the web was the idea that the charred outer crisp on meats that develops when the meat comes in contact with fire (like the crust of a broiled steak or the smoky crisp on a flame-kissed burger) is also cancerous.
The chemicals that form during this charring process are present on any meat that gets hit with flame (not just beef). They’re called heterocyclic aromatic amines (HAA) and polycyclic aromatic hydrocarbons (PAH).
They are, indeed, known or suspected carcinogens. However, they aren’t present in high enough concentrations to be a real concern when grilling or cooking. I’ve known of people who charred meat to a crisp and tested the meat afterward, and the amounts of harmful chemical present were so small that they were insignificant. Concentrations matter here. There are probably harmful chemicals in the water you drink too, but unless they’re highly concentrated there’s no cause for concern.
Conclusion: Given the totality of the studies, it’s clear to me that no single food, including red or processed meats, causes cancer. So, my meat minions, beef on with confidence and pride. And go forth and continue to develop that delicious, nicely-textured crust on your steaks and burgers as well. Just don’t overcook anything, for fuck’s sake!
Before we get further into the “meat” of these advocacy posts, it’s important to lay out a few basic terms and concepts that you might run into if you’re anywhere near the beef industry.
Animal Gender Terms
Heifer: A female that has never given birth to a calf. Cow: A female that has given birth to at least one calf. Bull: An intact male that still has his family jewels. Steer: A castrated male.
Why do cattlemen castrate males? Well, it is one of three techniques used in herd management.
Herd Management Techniques
Castration: Cutting the gonads off a bull is done for two reasons: (1) to control temperament; and (2) to improve meat tenderness. This process lowers testosterone. By lowering testosterone, farmers can reduce animal aggression as well as meat toughness. Castration is normally done within the first three months of life.
De-Horning: Both males and females can grow horns unless they are genetically unable. By removing horns farmers can protect themselves and the herd from injury.
Branding: The reason farmers brand their animals is to keep better records of individual animals, and to protect and identify their herd in the open range or at the marketplace. In the old days, this would also deter cattle theft.
Generally, if things are timed correctly with calving season, these three herd management techniques are done all at once, in one quick procedure, which results in less stress for the animal.
Calves need colostrum, a nutrient-rich version of mother’s milk, because it’s packed with beneficial vitamins and natural immunizations. But after some time, it becomes prudent to ween them off their mother’s milk and send them out to eat in the pasture. In most cases it’s as easy as putting the calves on the other side of a split-rail fence from their mother; they will still be in contact with one another, but the calf will eat grass instead of milk.
Contrary to popular myths, calves are not born and then immediately rigged up to some bio-mechanical factory farm machine where they can’t move and are force-fed until the moment they are slaughtered. These are myths.
Just like humans, animals need help every so often to fight off a bug. When sick, their ears droop, they cough, have runny noses and they separate from the herd and go off by themselves. Some diseases can be avoided through the use of vaccines, and illnesses can be prevented and combated with the use of vitamins and antibiotics.
Beef Quality Assurance guidelines limit the location of vaccination shots so that the process doesn’t harm the meat by piercing valuable muscle groups. In addition, beef safety laws require no trace of the stuff to be present in meat prior to slaughter (you must wait a certain number of days before sending the animal to slaughter), and that little to no antibiotics that are given to the herd are in the same class as human medicines (to prevent a reduction in the effectiveness of antibiotics needed to treat human diseases).
Last, grain finishing allows for the animals to go off to slaughter sooner, when the animals are healthier and younger than grass finished animals.
Once again I am going to dedicate this post to dispelling some common misconceptions about the beef industry. Some of the biggest fabrications I hear these days is that the US beef industry is chock full of “factory farms,” where thousands of cattle are born and raised on feed lots, jammed into tight spaces, given nothing but grain and hormones for sustenance, and are generally mistreated and abused whilst farmers destroy the natural environment. ALL FALSE.
Most people don’t know that 97% of the 619,000 beef farms in this country are small, family owned operations with an average of 50 head of cattle. There goes the factory farm myth. And beef farming makes up about 29% of all US farms, in case you were wondering.
“Calving,” or the birthing of cattle, generally happens in a different area of the farm, removed from the feed yard, where farmers and veterinarians can more closely monitor the animals and keep them healthy. Once the calves are weened from their mother’s milk, they are put out in the pasture to eat grass and grow. Born and raised on feed lots? Screw that “bull crap.”
Cattle in the US are grass-fed in pasture for the majority of their lives. Don’t believe what you hear to the contrary. The development of grain feeding started way back, when the addition of grain into the animals’ diets was done to supplement meals for cattle during winter months and times when there were less live, growing grasses for cattle to eat. It was often mixed with stored hay silage as well.
Farmers noticed that the addition of grain to the diet caused cattle to grow faster. So today, grain is used for finishing and fattening up the cattle in the last months of their lives, prior to slaughter. This adds flavor content to the meat in addition to getting them up to a profitable weight for the marketplace. Grass finished animals (animals that only eat grass for their entire lives) take longer to get up to market weight, and are therefore older when they go to slaughter. That means they have to survive more winters and tough out more illnesses before getting to your dinner plate.
Jammed into crowded spaces? Nope. While cattle can withstand cold temperatures, farmers started using barns and other fully or partially enclosed shelters early on to shield their animals from the harsh weather in winter.
They found that cattle naturally gravitated toward one another anyway. They are social creatures. Even in pasture, when they’re out in wide open spaces, you will still see them huddled up together. Bison/buffalo do this as well. They even do it on the feedlot, where each animal has about 125-250 square feet of space, on average, in the US. Another myth bites the dust.
Now let’s discuss the environment. The US beef industry grasslands account for nearly 75% of US natural wildlife, and cattle spend a majority of their lives feeding on these natural grasslands. Up to 85% of our grassland in the US is actually not suitable for farming crops due to soil characteristics, topography, or rainfall. So cattle grazing is a good use of the otherwise inarable land that doesn’t do any additional harm. Lastly, bovine digestive systems are perfectly set up to convert the inedible plants on these grasslands into protein; beef that humans can eat!
I think that’s a good start for now. I’ll address animal care and animal health in the next BAM.
The generous folks at Beef.org offer a free set of five online course modules, after the taking of which you become an official Master of Beef Advocacy. I discovered this by poking around their website one day. After reading more about it, I decided to fill out the application.
This was an ideal opportunity for someone like me, who spends so much time thinking about, writing about, photographing and eating beef. I mean, I have the “CC” after my name for “Carnivore Connoisseur,” which is completely made up, so I figured I might as well try for the official Beef.org certification as well! It would lend a bit more legitimacy to my screeds on here, no?
Anyway, a few days later I received my acceptance letter! Soon after, I began taking the module courses. The courses are as follows:
The Beef Community: an overview of how to talk to consumers about the way beef is raised from pasture to plate. It focuses on the community of people involved throughout the beef life-cycle.
Raising Cattle on Grass: this introduces the student to the first step in the beef life-cycle and the benefits of raising cattle on America’s vast grass pasture resources.
Life in the Feed-Yard: this course is a discussion of the role of feed-yards, including animal care, nutrition and environmental stewardship or sustainability.
From Cattle to Beef: this is an in-depth look at the slaughter process and the humane handling and safety measures that are in place today at beef processing facilities.
Beef – It’s What’s for Dinner: this module is a primer on choosing and cooking the right cuts of beef, and the important role that beef plays in a healthy diet.
What you come away with from these courses is a ton of valuable information about how to address consumer concerns regarding issues like hormones, antibiotics, grass and grain finishing, GMO feed, choosing cuts of beef and cooking.
Anyone who is a big fan of steak, like me, should think about investing some time into these free courses. I’m a big proponent of knowing a lot about what you are eating. And not only are you getting a ton of info here, but you are also having various health myths dispelled in the process.
Beef most certainly IS what’s for dinner. At least in my gut anyway. And knowing what I know now, after taking these courses, I’m going to keep it that way.